Official Use of Social Media Policy and Procedures Date of Effect: 22 January 2018 Unclassified Page 5 of 47 1. Respond to all comments as quickly as you can. Your application will be reviewed and implemented by the Social Media Committee, If you are an Administrator you are required to undertake training prior to accessing social media accounts, If you are an Administrator you are deemed to be ‘Social Media Champion’. The Lawyer’s Use of Social Media – A Look at Hot Topics and Trends. Attend all necessary training and actively check other methods of communication to ensure you stay up-to-date with new trends and developments on social media. The Social Media Coordinator can assist in: identifying these criteria; and creating a social media plan. When one firefighter posted racist content on his personal Facebook page, he made the news, and ultimately resigned from the service. Taking or posting images of individual people, if they have given their permission. Other ministries outside your organization also get to experience the personal side of the church, and that can attract new members. Social networks have become an excellent tool for collecting free customer feedback; it is enough to make a controversial post and urge comments from users. Social media use shouldn't interfere with employee’s responsibilities at [Company]. I. Do not disclose commercially sensitive information about the University or post official University documents online. But how are grocery stores using social media overall and what benefits, if any, are they seeing from it? You are expected at all times to adhere to University legislation, policies and procedures in both a professional capacity, personal capacity and where personal use of social media overlaps with the interests of the University or members of its community. A good social media policy is a living document that provides guidelines for your organization’s social media use. Social media marketing can be used for both of these business models to continuously engage the consumer relationship, and we’re about to tell you how. Social media has become such an influence that 73% of marketers believe social marketing is effective for their business; 54% of social browsers use social media to research products; and 71% of consumers who’ve had a positive brand experience through social will likely recommend that brand to family and friends. Taking and posting images of College activities. • All official City social media outlets are considered an extension of the City’s network and are subject to all related administrative policies, including but not limited to policies on computer use. Examples include, but are not limited to LinkedIn, Twitter, Facebook, YouTube, and as well as personal websites and blogs A Standard Operating Procedure (SOP) is a document consisting of step-by-step information on how to execute a task. Understand your audience and your goals when utilising social media. Having processes in place to review and make changes to existing social media accounts, and processes which enable staff and students to seek approval to open new social media account(s), 5. Be aware of your personal liability and reputation. This includes: External members of University bodies or committees. Sorry, preview is currently unavailable. Consider the line between your professional and personal life which can often become blurred through the use of social media. Does the SOP or SOG truly guide the fire service to use social media to their advantage? It’s a social media management tool that gives you content. It’s a perfect way to strengthen customer relationships online. Reasons for closing or removing an account may include, but are not limited to: If an account Administrator fails to provide reports as requested by the Social Media Committee, If an account Administrator or contact cannot be found, a duplicate account, or account with a duplicate audience is found, audience interaction is low, with no evidence that the account operates on a cyclical basis, audience numbers are low, with no evidence of a niche interest group, the account appears to have been abandoned. It means allowing the personality, heart and soul of the people who run all levels of the business to show. 1. You may need a PDF reader to view some of the files on this page. Ensure you do not disclose or comment on any private, confidential or secure information. The account will be disabled or suspended (if possible) and content downloaded - with care to capture dates, names, conversations and other relevant information. Whether we are using social media or operating in the physical world, one thing always works and, i.e., thinking like a customer. We expect all our employees to follow this policy. Consider the impact of a post (including written or photos or videos) if seen by your employer, colleagues, students or future employers. The University’s computers and networks are to be used for University-related business and purposes. In some cases your audience may be more likely to seek information directly through the website, in which case a campaign of targeted paid advertising through an existing social media site, and directing the audience to the website may be the best use of social media. The Social Media Procedure will be communicated throughout the University via: The Social Media Procedure will be implemented throughout the University via: Minimum IT requirements for studying with us, English and academic preparation programs, Centre for eResearch and Digital Innovation, Health Innovation and Transformation Centre, Giving to Federation University Australia Foundation, Give to Federation University Australia Foundation, Alumni details and involvement opportunities, 1. This form is available on federation.edu.au/socialmedia or by emailing socialmedia@federation.edu.au, If you believe you require Editor or Administrator access to an account, email socialmedia@federation.edu.au. Social media (such as Facebook and Periscope) can allow you to broadcast real-time information about who you are, what you are doing and your exact location. Staff and Students are expected to behave professionally and respectfully when using social media for personal or professional use 2. It covers your brand’s official channels, as well as how employees use social media, both personally and professionally. Author. See EPA’s About PDF page to learn more. Your customers stop by your store and pick up a coffee because it’s local, convenient, social and of good quality. Whether you’re handling a corporate account or using one of your own, you should remain productive and avoid damaging our organization in any way. This document will contain the relevant procedures and methods that will be used for online posting on social networking websites such as Facebook and Twitter. So, if you’re not using social media marketing yet, you’re surely missing out. All social media platforms use the RGB color system, so everything you can see on your monitor screen is based on the RGB color system.If you choose another color system, for example, CMYK (which is used in the production and printing materials), colors in your image will be displayed differently. Having guidelines or policies and procedures in place can help significantly. cafeteria, hallways, outdoor spaces). There are often tangible benefits that follow from social media use. University time and resources should not be used to engage in social media activity for personal or non-University related purposes. It is thus needed to ensure better identity confirmation mechanisms online. Social Media . 70 Killer Content Ideas To Post On Social Media. This policy provides practical advice to avoid issues that might arise by careless use of social media in the workplace. Social media is a powerful tool we use to communicate on a daily basis to tell the Army's story. Social media cannot be used as a primary (or singular) source of communication with students by Academic Staff for assessable work requirements. Policy Statement: The Georgia Department of Natural Resources recognizes the growing importance of online social media networks as a communication tool. In most cases, the easiest method may be to take screen shots. an Announcement Notice via FedNews and on the FedUni Policy Central’s Policy Library ‘Recently Approved Documents’ page to alert the University-wide community of the approved Procedure. 1. Related Information . Respect agency time and property. B. Definitions. Where you disagree, do so in a constructive manner. Ideally, each area of the University will have at least one Social Media Champion who is able to assist their area with social media best-practice and posting requirements through approved accounts. So why should you use social media to sell more coffee? Local community involvement in rural tourism development: The case of Kastamonu, Turkey, 2019- 2028 SUSTAINABLE TOURISM DEVELOPMENT PLAN FOR NARRA, PALAWAN, Crafting strategies for sustainability: how travel agents should react in facing a disintermediation, Lessons Learnt from the Westgate Shopping Mall Terrorist Attack in Nairobi, Kenya: Involving the Meetings, Incentives, Conferences and Exhibitions Sector in Crisis Communications. The Royal Children's Hospital (RCH) aims to use social mediato share information about the RCH, promote RCH stories, support the deliveryof high standards of clinical care, promote consumer engagement with thehospital and foster and strengthen our ties to the community. Consider whether social media engagement could compromise or interfere with your work at the University. The Account Review Form is required by the Social Media Committee to formulate recommendations for accounts. As a small coffee shop, use of social media might not seem like a significant contributor to the success of your business. Date published January 24, 2020. Use an automatic tool like WiseStamp; to do this automatically for you if you’re using webmail. The survey was designed to gather information from firms registered as investment fund managers, portfolio managers and exempt market dealers, to note trends and to form the basis for providing guida… PROCEDURES The following principles apply to professional use of social media on behalf of [Company] as well as personal use of social media when referencing [Company]. Editors are also able to be Social Media Champions if this is agreed to by account Administrators. for using social media intended for internal use only at EPA, for using social media intended for external use to communicate with the public, and; that must be considered when representing EPA online in an employee’s official capacity while using social media. • Encourage the development and application of best Remember that University legislation, policies and procedures apply to the use of social media in the same way as they apply to other aspects of life at the University, including but not limited to Harassment, bullying and privacy policies and The Staff Code of Conduct. SOP: Use of Social Media at the Ontario Veterinary College Page 2 of 3 Permitted Activities Restricted Activities (Permission Required) Taking or posting images in public areas of the College (e.g. A Committee comprising of the roles outlined below to meet on a regular basis to review, recommend and apply policy and best-practice processes across the University: Team Leader, Marketing and Communications, Director, Corporate Communications and Public Relations. Having a Committee who: are up-to-date with trends and developments; regularly review social media accounts’ performance; ensure appropriate levels of access are given; and manage (or assist in managing) issues, threats and other concerns, 8. Have an objective and select the right platform. The problems with social media. Content on official social media accounts must be recorded and stored on a secure network location prior to deletion in accordance with the University’s Record Management Policy and Procedure: The ability to record content will vary, depending on the social media platform it is being taken from. Ensure your Dean or Director has approved all users intending to utilise a new or existing social media sites for professional purposes on behalf of the University. When reviewing social media accounts, the Social Media Committee, or a member of the committee will: Receive the Account Review Form from Administrators. EPA uses social media applications and platforms to share official information with a wide audience on web-based networks that people trust. This data should then be recorded in accordance with the University’s Record Management Policy and Procedure. Social media use makes it easy to disguise one’s personality, so pedophiles and criminals may look for their victims online. This is available on federation.edu.au/socialmedia and is available to all University staff. We all use social media nowadays. Ensure the necessary consent is obtained before posting images, video or audio content where individuals are identifiable. This procedurehas been designed to support that aim, through providing direction to all staffwithin the RCH around the use of both RCH hosted and non-RCH hosted socialmedia, where the RCH is known, identified or presumed … Besides messaging and calling, users can now use WeChat to shop online and make payment offline, transfer money, make reservations, book taxis, and more. Social shopping networks—Shop online; Sharing economy networks—Trade goods and services; Anonymous social networks—Communicate anonymously; Knowing about these categories of social media and understanding why people use them can open up new ideas and channels for engaging with your audience more effectively—so let’s get started. In this case, combining content marketing and social media can provide better results than using them separately. You must also know whether your audience is likely to be on social media, and if so which site (ie Facebook, Snapchat, LinkedIn). If applicable, provide  Administrators of the closing accounts with training and assistance in strategic content planning, platform management and access to suitable platforms for future content. A complete list of definitions relevant to this procedure is contained within the Social Media Policy. Also, by “social media”, we refer to a variety of online communities like blogs, social networks, chat rooms and forums – not just platforms like Facebook or Twitter. Subject:Appropriate Use of Social Media Networks. Respect University time and resources. Please refer to section 4D of this document. You can download the paper by clicking the button above. Today, every business needs a strong social media presence. The easiest and cheapest way to do that is social media. Administrators are required to provide the Social Media Coordinator with full access or log in details to accounts for the purpose of: (a) reviewing, and (b) implementing recommendations. Always add value and don’t blindly pursue your own agenda because this often has unintended consequences. Social media is a place where people exchange information, opinions and experiences to learn, develop and have fun. Step Into The Customer Shoes. It is not appropriate and may even be illegal to post comments or respond to comments about the University or individuals which could be considered offensive, defamatory, harassing, threatening, discriminatory, intimidating or otherwise inappropriate. Staff and Students are expected to behave professionally and respectfully when using social media for personal or professional use, 2. Or just use your template for offline options like Outlook. 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